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A Dragon for the Aisles

A Dragon for the Aisles

ClientT&T SupermarketYear2024ServiceVisual Design

A Lunar New Year campaign for T&T Supermarket, built around a single bold dragon for the Year of the Dragon.

I designed the dragon and a set of supporting motifs, fans, waves, and traditional patterns in a bright, graphic style meant to read instantly across a busy store. The graphics then jumped off the page: it was built into a freestanding 3D display that anchored the seasonal aisles, turning a flat key visual into something customers walked up to and around.

A Dragon for the Aisles — image 1
A Dragon for the Aisles — image 2
In store banner display.
A Dragon for the Aisles — image 3
A smaller secondary piece that carried the same dragon and motifs into other areas of the shop.
A Dragon for the Aisles — image 4
The 3D preview render, shown to the client before the build.
A Dragon for the Aisles — image 5
A Dragon for the Aisles — image 6

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