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A Story in One Image

A Story in One Image

ClientBloomberg Businessweek Chinese EditionRoleEditorial Cover Design, Illustration, Art Direction

I led cover design at Bloomberg Businessweek Chinese Edition, turning each week's feature story into a single image that had to land on a newsstand in a second or two.

Every cover was its own problem. A story about women in tech became a stiletto balanced on a USB stick; Hong Kong's housing crisis became a dense, cyberpunk cityscape. Some called for illustration, some for photo manipulation, some for hand-drawn calligraphy, and the real work was choosing which approach actually served the story. Two covers went on to be recognised: a SOPA Award for Excellence in Magazine Design and an honourable mention from Coverjunkie.