A New Look, Issue After Issue

ClientEconomic DigestYear—ServiceEditorial Cover Design

Economic Digest is a long-running Hong Kong financial weekly. As the publication modernised, I designed its covers and reworked the masthead itself, helping move a traditional finance title into a cleaner, more current visual language.

The old logo spelt out the full name across the top, taking up space and feeling dated. I restructured it around a single character, “經”, with the full name set underneath. It freed up the cover for imagery, gave the title more presence, and signalled the refresh at a glance. From there the system had to flex: the same identity carrying a sombre Benjamin Franklin photo one week and a crying DiDi logo the next, serious market analysis and lighter consumer-tech stories alike, all still reading as one brand on the shelf. Every cover here is mine: different stories, different moods, one identity underneath.

A New Look, Issue After Issue — image 2 — The masthead over time, from the busy original to the redesigned version on the right: a single character, 經, with the full name beneath, leaving the cover open for imagery.

A New Look, Issue After Issue — image 3 — A recurring mascot across two issues, building a story from one cover to the next: a rebound brewing, then the market taking off.

A New Look, Issue After Issue — image 4 — Financial news doesn't have to be dry. These covers each find the joke, or the sting, hiding inside a market story.

A New Look, Issue After Issue

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