Public Health, Made Friendly

ClientUnited NationsYear2020ServiceVisual Design

At the start of COVID-19, the United Nations put out an open call to creatives to help slow the spread with public health messages that needed to land across different languages, cultures, and platforms.

Health guidance is easy to tune out, especially when it feels clinical or stern. So I built a small cast of characters instead: a face mask, a pair of hands, a house, and the virus itself, each friendly enough to disarm the subject without trivialising it. I used them to design a set of social media posts carrying the core safety messages, simple, warm, and wordless enough to travel anywhere. The content was made available for people around the world to download through the UN's campaign site.

Public Health, Made Friendly — image 2 — A set of carousel posts covering the core safety messages, wash hands, keep distance, wear a mask, stay home, each built on the same character cast and a bold, single-colour system so the series reads as one campaign while staying easy to share.

Public Health, Made Friendly — image 3 — The posts as they lived on the UN's campaign site, sorted into categories like hygiene, distancing, and myth-busting, so people anywhere could search, find, and download the message they needed.

Public Health, Made Friendly

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