Direction at the Speed of a Catalogue

ClientPakFactoryYear2026RoleAI Production, Art Direction, Branding

A social and blog campaign for a custom packaging manufacturer, built on an AI imaging pipeline I designed and run.

Custom packaging means the catalogue is effectively infinite: every job is different, and the finished boxes live in a client's warehouse, not a studio. Marketing work at that pace used to mean shipping samples and booking shoots, one job at a time.

I set the visual direction for the campaign and built the pipeline that produces it, across stills, motion, and the case study imagery. AI widens the field of options quickly; the work is knowing which option each product actually needs, and holding that answer consistent across the whole system. No studio, no physical samples, no photographer.

Direction at the Speed of a Catalogue — image 1 — A campaign key visual. Every scene generated in-house, then art-directed and retouched to a fixed standard.

Direction at the Speed of a Catalogue — image 2 — Eight brands, eight worlds. Each one gets its own language; all of them are held to the same standard of light, staging and finish.

Direction at the Speed of a Catalogue — image 3 — A client case study visual. The product, the setting, and the light are all generated, then art-directed to the same standard as everything else.

Direction at the Speed of a Catalogue — image 4 — The route every image runs: brief, generation of multiple directions, selection, retouch, then QC against the system's lighting and angle standards.

Direction at the Speed of a Catalogue

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