A Fluid Identity for a Formal Night

Bloomberg Businessweek Chinese Edition runs an annual awards night honouring the year's standout financial institutions. The brief was a visual identity for the ceremony and its online promotion, something that felt celebratory without losing the weight a finance audience expects.

I built the look around fluid, marbled colour: rich and a little unexpected against the formality of the event. It carried across the stage backdrop and step-and-repeat, then extended out of the ballroom onto tram ads for the winning institutions.