Print to Digital

ClientEconomic DigestYear—ServiceUI/UX Design

Economic Digest, the Hong Kong financial weekly, was moving from print into digital, with its app and website central to the brand's next chapter.

I designed the subscription page for the website and redesigned the login flow and its UI, simplifying the steps and making sign-up feel effortless. The aim was to take a publication readers knew from the newsstand and make it just as natural on screen: familiar enough to keep long-time readers and clean enough to welcome new ones.

Print to Digital — image 1 — The subscription page, before and after: clearer pricing cards, a simpler step-by-step, and a layout that holds from desktop down to mobile.

Print to Digital — image 3 — The redesigned login and sign-up flow, simplified so members can register or sign in with just a phone number or email, in as few steps as possible.

Print to Digital

More work